DNA Group hosted Manufacturer Representatives and Supplier Partners alike during a two day sales meeting appropriately themed, Partnership Advantage. This event was designed not only to inspire the sales force but also provide them a chance for face to face meetings with overseas partners and hands on access to samples of the latest capabilities and product offerings. The format of this event was designed as a trade show with scheduled demonstrations, networking periods, and group presentations.

DNA Group has always prided itself in its ability to inject appropriate levity into events and attendees were awarded prizes based on correct answers to pop quiz questions throughout the first day.