Project Description


Customer was having problems with a new MicroSIM card holder design and came to DNA Asia for help.


  • Project was already behind schedule when DNAA was called

Services Performed

  • DNAA looked at initial design and presented 3 ideas the next day to improve it, all suggestions were adopted.
  • Added convex shape to shell to increase strength.
  • Changed contact profile, gradually widened from head to tail to make them stronger.
  • Reduced the ramp angle from 55° to 45° to make it easier to insert SIM card.


  • DNA Asia completed F1 samples only 6 weeks after receipt of request. The product exceeded customer requirements and helped bring the schedule back in line.

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