OverviewCustomer challenged DNA Asia to supply an equivalent 20pin ribbon cable connector that was superior to their existing vendor’s product but cheaper in price.
- Replacing a brand name vendor as the customer’s vendor of choice.
- Beating the competitor on price and quality
- DNA Asia modified an existing terminal housing mold to create an equivalent product.
- The lead time for drawing and first sample was 3 weeks.
- DNA Asia supplied a higher quality product at a lower cost.