Project Description


Customer challenged DNA Asia to supply an equivalent 20pin ribbon cable connector that was superior to their existing vendor’s product but cheaper in price.


  • Replacing a brand name vendor as the customer’s vendor of choice.
  • Beating the competitor on price and quality

Services Performed

  • DNA Asia modified an existing terminal housing mold to create an equivalent product.


  • The lead time for drawing and first sample was 3 weeks.
  • DNA Asia supplied a higher quality product at a lower cost.

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